Have you ever heard about internet marketing? If you have then you might know about the long tail. Now, I am going to explain about web 2.0 another pattern which is Leveraging the Long Tail. It means that the way to maximize the usage of internet marketing. According to Kaw (2009), there are several ways to do it such as :
- Optimize site with lots of keywords
Providing more keywords will help readers to understand quickly and easily about the content of the thing which being marketed.
- Provide much of contents
While too little of contents would not be helpful. On the other hand, the more of the contents with lots of details will help readers to know what we want to tell them.
- Have more fans and followers
More fans and followers means that they will be able to advertise our product indirectly can be from mouth to mouth or through social networking, for instance using Facebook or Google+ to inform their friends and acquaintances about the product they like.
- Invest in link developing strategies
Using link from others to let others know what do you think about a certain products will help you gain more popularity and profits by making a good posting in your blogs.
- Spread the contents to other people
Use the social networking to engage more people to your blogs.
- Utilize the website footprint
Visiting other website and blogs to occupy more readers to your blogs and website is one way to utilize people to left footprint in your blog.
For this pattern, I will use Second Life as an example. Second Life is a virtual application which has a similarity with The Sims where your character can buy online products and also building a community there.
Through the perspective of Leveraging the long tail, Second Life has a huge amount of share where people are really want to buy their land there as an investment. It even reached almost 40.000 of residents in Second Life (SL). A good Return Of Investment (ROI) also become a main benefits of long tail for SL to gain more customers. SL also using a business model like other virtual world used, which is “who is here?” rather than “who is been here?” indicated that the present customer who is currently online is more important than the customer who is currently not online.
Anderson, Chris. (2007). Why I Gave Up On Second Life
Kaw, Prasant. (2009). Six Ways to Leverage The Long Tail in Your Marketing